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8 Great Examples of Halloween Link Building (and Takeaways for Your Website)
This post was first written for Halloween 2011, but the beauty of holiday-themed content is that it’s evergreen, this post included! Halloween is obviously a creative time of year for costumes and...
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Why Links Are Important for SEO
Why Links Matter: The Summary Links (both from other websites as well as the links within your own site) are important to SEO because there is a direct correlation between quality/quantity of links to...
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SEO vs PPC: Quit Renting Your Website Traffic and Start Owning It!
Does your website own traffic like this? A frequent question I hear from small business owners is “Why should I be spending money on SEO and linkbuilding when I already pay for Google Ads?” For a long...
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The 5-Step Guide to Publishing Tons of High Quality Content (For Blogs,...
If you’re worried about spending too much time on social media and updating your website, but you know you need to keep your business account active, this is the guide for you. This guide is an...
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Weird Google Places Statistics
Weird Google Places Statistics – click for full size image The above screenshot is from a client’s Google Places listing. It shows them receiving 707 impressions during the period between 12/01/2011...
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MozCon 2012 – Day One
Forgive the formatting – wi-fi is dead at MozCon for the main hall so some notes are taken on mobile. Will try to prettify it later. Leave a comment if there’s an item you don’t understand and I can...
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MozCon 2012 – Day Two
Spent the whole morning doing a server transfer after walking into MozCon and finding out my site was down. As a result, this day is more of a Twitter curation + resources than a liveblog. As a result,...
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MozCon 2012 – Day Three
At the last marketing conference I attended (SearchFest in Portland in February) I walked away with 7 pages of handwritten notes after a single day. But, handwritten notes don’t do me or anyone else...
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8 Basics of Small Business PPC Management
For a small business needing an immediate source of traffic and potential customers and leads, PPC is an essential tool. But like any tool, PPC is much more useful when you learn to use it correctly....
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How to Add Profile Links To LinkedIn
One resource that’s often overlooked is one that every small business owner knows already: LinkedIn. LinkedIn is the world’s largest professional online networking resource, and is used by over 175...
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